CIC’s EasyBima puts premium payments on a monthly roll
CIC Insurance has launched “EasyBima,” a product wherein customers can purchase or renew their motor insurance remotely every month via the CIC web portal.
According to the insurer, EasyBima motor cover will allow clients to spread their comprehensive car insurance payments over a period of 12 months, providing a much-needed relief as they manage other priorities amid strained budgets.
“We understand the challenges our customers are facing in today’s economic landscape given that most people their disposable income has been affected. With EasyBima, we are revolutionising the insurance landscape,” CIC Insurance Managing Director Fred Ruoro said.
The new service is part of the insurer’s moves to enhance its customer service delivery capabilities by continuously investing in digital technological upgrades.
CIC Group CEO Patrick Nyaga underscored the importance of the digitisation drive saying it is aimed at enhancing accessibility of its products and services while ensuring business sustainability.
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Digital-led solutions
‘’Digitisation is one of the focus areas identified as a catalyst for growth and transformation in our five-year strategic plan. Our goal is to enable Kenyans to realise value while insuring and investing with us which will have an effect in the sustainability of our business. This year, we plan to continuously invest in digital upgrades to strengthen performance and enhance efficiencies to achieve customer retention in the long term,” said Mr. Nyaga.
CIC General Insurance Managing Director Fred Ruoro reiterated the underwriter’s commitment to continue investing in digital-led innovative solutions aligned with the evolving demands and expectations of their customers.
“The platform [EasyBima] is thus a real game changer for customers and the market, as it will provide clients with a new level of ease without the challenge of paperwork or rigid payment schedules,” said Mr. Ruoro.
The EasyBima cover takes advantage of Kenya’s tech savvy population whereby 2023 saw 17.86 million internet users registered in the country resulting to 32.7 percent internet penetration.
Kenya is also home to 10.55 million social media users as at January 2023, equating to 19.3 per cent of the total population. Insurance companies in Kenya are also driving the insurance ecosystem by promoting the versatility of insurtechs.
