Brands

digital screens
BrandsNews
Dredan Njau, Kaunga Junior and Maryline Josephine

Digital screens lead the race in advertising evolution

Digital screens are taking over the advertising space as the fastest-growing out-of-home advertising segment, according to the media marketing firm ReelAnalytics. Outdoor advertising is dominated by billboards, which command a 60 percent share of the market. However, digital screens, which currently occupy just 1 percent of marketing space, are increasing at an incredible rate. With the increasing use of smartphones, tablets, and smart TVs, consumers are more connected than ever, providing advertisers with multiple touchpoints to reach their target audience throughout the day. Digital screens in public spaces These digital screens are mostly found in museums, public spaces, stadiums, transportation systems, restaurants, hotels, retail stores,…

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OktobaFest
Brands
Newsroom

OktobaFest’s Sh30 million treat for Gen Z

Kenya Breweries Ltd, the owners of Tusker beer, and Safaricom, have signed a Kes30 million deal to provide connectivity during the upcoming OktobaFest, supporting Gen Z through Safaricom Hook while empowering digital lifestyles through M-PESA. Safaricom Hook is one of the latest offerings from the tech company aimed at nurturing and supporting the aspirations of Gen Z while transforming their lives. During the festival, attendees will have the opportunity to engage with the platform’s three key hooks: technology, career, and culture. “Today’s partnership symbolises the coming together of two iconic Kenyan brands to celebrate our Kenyan identity and leverage our strengths in creating Kenya’s most

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Beyond newsroom
Brands
Otiato Guguyu

The future of journalism

I recently experienced one of the most profound moments in my life. I was sitting in a classroom where two of the trainers teaching journalists how to cope beyond newsrooms had been the managers who hired me into the profession. Mr David Aduda hired me at Nation Media Group (NMG) a decade ago. Some years later, Mr Joseph Odindo poached me to Standard Media Group in 2016. But, they were now both with the Aga Khan University Hospital Media Graduate School that was giving sponsored training to the scores of journalists rendered redundant by the decline of the media industry. I muscled into journalism as…

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BrandsNews
Dredan Njau, Kaunga Junior and Maryline Josephine

Netflix switches off free mobile cinema

The lobby of Anga Cinema at Diamond Plaza is crowded with fans taking pictures with newly minted star on the Red Carpet of Instant Dad which premiered over the Weekend in Nairobi. They mix freely with another set movie premier ‘Prayer for the Departed’ in the next hall of the movie theater indicating how Kenyan movie industry is rising as fans return to physical movie experience on the end of the Covid-19 pandemic. This shift in viewership away from binge watching Netflix while working from home is changing how movies are channeled to audiences as streaming companies review their ‘pandemic’ offers with Netflix withdrawing free…

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The Hub Karen
BrandsNews
Dredan Njau

Bruce Lee’s cousin, men wigs, Sh3900 T-shirts; brands crawl for niche as mall footfall dips

When the Hub opened doors almost a decade ago, it was entering a tough mall market in Kenya. But the Hub was different; it carved its identity as the second mall in Nairobi to house a fitness centre. And not just any fitness facility – it boasted East Africa’s very first skateboard park! The uniqueness didn’t stop there. Imagine this – shoppers could stroll through the mall’s public areas with their dogs on leashes. And for fitness enthusiasts like me, the cherry on top was the full-service gym that came complete with an indoor swimming pool. Fast forward to today, the Karen-based mall reaches out…

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