Brands

digital screens
BrandsNews
Dredan Njau, Kaunga Junior and Maryline Josephine , ,

Digital screens lead the race in advertising evolution

Digital screens are taking over the advertising space as the fastest-growing out-of-home advertising segment, according to the media marketing firm ReelAnalytics. Outdoor advertising is dominated by billboards, which command a 60 percent share of the market. However, digital screens, which currently occupy just 1 percent of marketing space, are increasing at an incredible rate. With the increasing use of smartphones, tablets, and smart TVs, consumers are more connected than ever, providing advertisers with multiple touchpoints to reach their target audience throughout the day. Digital screens in public spaces These digital screens are mostly found in museums, public spaces, stadiums, transportation systems, restaurants, hotels, retail stores,…

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OktobaFest
Brands
Newsroom , ,

OktobaFest’s Sh30 million treat for Gen Z

Kenya Breweries Ltd, the owners of Tusker beer, and Safaricom, have signed a Kes30 million deal to provide connectivity during the upcoming OktobaFest, supporting Gen Z through Safaricom Hook while empowering digital lifestyles through M-PESA. Safaricom Hook is one of the latest offerings from the tech company aimed at nurturing and supporting the aspirations of Gen Z while transforming their lives. During the festival, attendees will have the opportunity to engage with the platform’s three key hooks: technology, career, and culture. “Today’s partnership symbolises the coming together of two iconic Kenyan brands to celebrate our Kenyan identity and leverage our strengths in creating Kenya’s most

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BrandsNews
Dredan Njau, Kaunga Junior and Maryline Josephine , , , ,

Netflix switches off free mobile cinema

The lobby of Anga Cinema at Diamond Plaza is crowded with fans taking pictures with newly minted star on the Red Carpet of Instant Dad which premiered over the Weekend in Nairobi. They mix freely with another set movie premier ‘Prayer for the Departed’ in the next hall of the movie theater indicating how Kenyan movie industry is rising as fans return to physical movie experience on the end of the Covid-19 pandemic. This shift in viewership away from binge watching Netflix while working from home is changing how movies are channeled to audiences as streaming companies review their ‘pandemic’ offers with Netflix withdrawing free…

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The Hub Karen
BrandsNews
Dredan Njau , , , , ,

Bruce Lee’s cousin, men wigs, Sh3900 T-shirts; brands crawl for niche as mall footfall dips

When the Hub opened doors almost a decade ago, it was entering a tough mall market in Kenya. But the Hub was different; it carved its identity as the second mall in Nairobi to house a fitness centre. And not just any fitness facility – it boasted East Africa’s very first skateboard park! The uniqueness didn’t stop there. Imagine this – shoppers could stroll through the mall’s public areas with their dogs on leashes. And for fitness enthusiasts like me, the cherry on top was the full-service gym that came complete with an indoor swimming pool. Fast forward to today, the Karen-based mall reaches out…

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BrandsNews
Maryline Josephine, Kaunga Junior and Dredan Njau , , ,

The Aviator craze, Betting imewekwa mafuta

Have you stumbled upon the latest internet craze? Well, let us tell you about a game that’s been sweeping through the online world, causing memes to go viral and ads to pop up unexpectedly. It’s called Aviator, and it’s taking Kenya by storm. Naturally, we couldn’t resist the urge to find out what all the fuss was about. So, picture this: there’s this fascinating game nestled in the casino section of various betting websites, and it’s shaping a whole new cultural phenomenon around itself. If you haven’t heard of it yet, you’re in for a treat. They say, ‘Ndege Imeisha Mafuta,’ which roughly translates to…

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Brands
Newsroom

Returning papa to the commercial break

I may not be a soda enthusiast, but I can vividly recall Papa Shirandula’s Brrrrrrrrr sound out savouring a bottle of that dark, fizzy elixir in a Coca-Cola commercial that graced our screens more than a decade ago. The ascent of Charles Bukeko, affectionately known as Papa, seemed to reach its peak when he broke through the screen with his unforgettable ads, including a captivating GOTV campaign. He even left his mark on global audiences with commercials filmed in far-flung locales such as Indonesia for Coca-Cola and South Africa for telco Vodacom. Papa’s humour was his stock in trade, etching his comedic brilliance into our

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Chapa Dimba AI
BrandsSports
Otiato Guguyu , ,

A football commercial that will usher Safaricom’s new AI age

Kenyans’ love for football can only be dwarfed by their tribal politics and when Shabana kicked back into the league you could feel the tremor that probably rouses politicians, and understand their obsession. Our money knows this too, innumerable football bets on our mobile wallets show Kenyans following the game to nondescript leagues across the world looking for fancy odds but learning the basics of football nonetheless. So when Safaricom brought back Chapa Dimba after a two-year hiatus, it almost felt like they were reconnecting with crowds bringing the game back to the centre of our focus, cultivating grassroots champions to national acclaim and, international

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Nairobi Hospital
BrandsCorporateHealthNews
Otiato Guguyu

A banking Midas touch on hospitals

Like any reasonable man, I do not like visiting hospitals. But working at the bureau, you get medical insurance and with a little discomfort, you rush to the hospital to satisfy that devil insurers call the moral hazard. I had agreed to return to the Nairobi Hospital but as soon as I saw those toll stations, I knew I would regret my decision. I know this question has been asked before and possibly answered, that maybe hospitals should drop the plan to charge parking fees. I have always come across this argument that once malls and hospitals are prohibited from charging, rogue motorists will troop…

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BrandsCorporateNewsTechnology
Otiato Guguyu

Quitting Zuku, the billing company that provides internet, sometimes

I have been waiting for Zuku Amazing to call me over the last couple of days as they are wont to so that I can give them a piece of my mind before I dump their services. Calling them is out of the question if you know better than to want to listen to marketing music while your phone gets hot from being placed on hold as your credit gets sucked away into a rabbit hole. But I know, or at least I have known that one thing Zuku is exceptionally prompt about is reaching out to their customers whenever their accounts fall due, so…

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