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Digital screens lead the race in advertising evolution

Digital screens are taking over the advertising space as the fastest-growing out-of-home advertising segment, according to the media marketing firm ReelAnalytics. Outdoor advertising is dominated by billboards, which command a 60 percent share of the market. However, digital screens, which currently occupy just 1 percent of marketing space, are increasing at an incredible rate. With the increasing use of smartphones, tablets, and smart TVs, consumers are more connected than ever, providing advertisers with multiple touchpoints to reach their target audience throughout the day. Digital screens in public spaces These digital screens are mostly found in museums, public spaces, stadiums, transportation systems, restaurants, hotels, retail stores,…

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Brands

OktobaFest’s Sh30 million treat for Gen Z

Kenya Breweries Ltd, the owners of Tusker beer, and Safaricom, have signed a Kes30 million deal to provide connectivity during the upcoming OktobaFest, supporting Gen Z through Safaricom Hook while empowering digital lifestyles through M-PESA. Safaricom Hook is one of the latest offerings from the tech company aimed at nurturing and supporting the aspirations of Gen Z while transforming their lives. During the festival, attendees will have the opportunity to engage with the platform’s three key hooks: technology, career, and culture. “Today’s partnership symbolises the coming together of two iconic Kenyan brands to celebrate our Kenyan identity and leverage our strengths in creating Kenya’s most

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Brands

The future of journalism

I recently experienced one of the most profound moments in my life. I was sitting in a classroom where two of the trainers teaching journalists how to cope beyond newsrooms had been the managers who hired me into the profession. Mr David Aduda hired me at Nation Media Group (NMG) a decade ago. Some years later, Mr Joseph Odindo poached me to Standard Media Group in 2016. But, they were now both with the Aga Khan University Hospital Media Graduate School that was giving sponsored training to the scores of journalists rendered redundant by the decline of the media industry. I muscled into journalism as…

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