Ogilvy Africa, Savannah Labs partner to drive Web3 offering for brands in Africa
Brand communications firm Ogilvy Africa has entered into a strategic partnership with Kenyan blockchain company, Savannah Labs, to lead the way in developing Web3.0 (web3) offerings for brands and marketers in Sub-Saharan Africa.
Web3 technology is billed to reduce the control of data by the few, empowering individuals to connect, collaborate and transact peer-to-peer.
Underpinned by blockchain technology, the metaverse and web3 are set to change people’s relationships with the online world.
Ogilvy Africa and Savannah Labs will collaborate and share skills and competencies currently available in the two organizations. While Ogilvy Africa brings on board expertise in marketing and understanding of brands and consumers on the continent, Savannah Labs will provide expertise in blockchain and other Web 3 technologies.
“The recency of Web3 could prove to be a great leveler for developed and emerging markets alike. We believe the most valuable marketing use-cases of Web3 are yet to be established. Through this partnership with Savannah, we wish to bring the tools to marketers and brands in Africa to explore the potential of Web3 for their businesses” said Vikas Mehta, Chief Executive Officer – Ogilvy Africa. “Together with Savannah Labs, we are creating a sandbox for leading marketers and bold brands to play with web3 and shape their future with our help”.
The partnership with Savannah Labs will help drive and create opportunities for web 3 innovations in the region. As brands and enterprises continue to see the value in digital ownership and identity, Ogilvy Africa will help them find and develop the partnerships they need to execute their ambitions.
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The offerings would be available to clients in all 39 countries across Sub-Saharan Africa where Ogilvy Africa operates, making it the first of its kind offering in East, Central and West Africa.
“Our aim is to help brands and enterprises navigate the emerging world of web3, by forging strategic alliances between organizations. Our partnership is tech and blockchain-agnostic, so we can help people find the perfect solutions for their business strategies, existing tech stacks, and ambitions in web3. There are immense opportunities to deliver innovative and exciting experiences for brands, businesses and their audiences across the continent over the coming years,” Said Mowgli Dodhia, CEO and Co-Founder, Savannah Labs
With the continued adoption of web3 and blockchain technology across the global economy, partners working with Ogilvy Africa will be taking an essential step in establishing their futures not just locally, but on the global stage.
