Rally driver Adrien Fourmaux scores big with M-PESA Global

M-PESA Global has partnered with M-Sport to sponsor French rally driver Adrien Fourmaux to the tune of Kes20 million for the ongoing 2024 WRC Safari Rally.

Adrien, 29, with navigator Alexandre Coria, are members of the M-Sport Ford World Rally Team, contending in the WRC 1 category. His Ford Puma Hybrid Rally1 will feature the M-PESA branding for the Safari Rally in Kenya, while his racing attire will bear the branding throughout the season.

“Over the past four years, we have steadfastly supported the WRC Safari Rally, demonstrating our commitment to engaging with customers globally. We are excited about partnering with the M-Sport team to sponsor Adrien Fourmaux, a passionate and resilient motorsport talent. Through our efficient money transfer platform, M-PESA Global, we aim to connect the world, and this sponsorship will prominently feature our M-PESA brand on Adrien’s car in Naivasha and on his overalls for the rest of the season,” said Mr. Peter Ndegwa, CEO of Safaricom.

Adrien, a product of France’s rally development program, embarked on his WRC Rally journey in 2019 at Rallye Monte-Carlo. His achievements include four stage victories, with his inaugural win in 2021 at Rally Kenya SS16. Notably, he secured a podium finish during Rally Sweden earlier this year.

Read also: CFAO injects Sh30 Million into WRC Safari Rally

WRC Safari Rally

As part of the partnership, 30 rally enthusiasts will enjoy an exclusive tour of the M-Sport service station at the WRC service park in Naivasha on Saturday.

“It is amazing to see how Safaricom has been at the forefront in supporting the WRC Safari Rally. Coming on board through M-PESA to collaborate with us and going beyond the Kenyan border to support one of our drivers is something that warms our hearts greatly. We really appreciate them and promise to promote the M-PESA brand worldwide as they continue to connect with different people globally,” said Richard Millener, Team Principal of M-Sport.

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