Competition in the high-end fast food market is set to hot up in Kenya after the entry of Eat‘N’Go.
The firm, which is a takeaway restaurant and franchisee for Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands said it has launched into Kenyan market following the successful acquisition of the Domino’s pizza and Cold Stone creamery franchises in Kenya.
This comes nearly a decade after the company launched operations in Nigeria seeking “to become the premier food operator in Africa.”
The company seeks to bring Africans the best brands of QSR (quick service restaurants), fast casual, casual dining, fine dining and coffee shops.
“Eat‘N’Go develops world class brands that address the needs of the African market by serving up a tasty portion of food and drinks ranging from pizza, burgers, chicken, ice cream, coffee and more,” the firm said in a statement.
The eateries Group CEO, Patrick McMichael, said that the company had confidence in the Kenyan market and they are looking forward to making an impact on the Kenyan economy as they focus on offering the highest quality ice cream and pizza products in the market.
The company now has 147 stores in Kenya and Nigeria and plans are underway to open 180 outlets across Africa by the end of 2021. With 3,000 employees, Eat‘N’Go is becoming one of the fastest growing franchising companies in Africa.