Waste management takes centre stage at the 2024 WRC Rally

KCB Bank has reaffirmed its commitment to environmental sustainability by allocating Kes1 million towards waste management and reafforestation initiatives during the World Rally Championship (WRC) which ends on Sunday, March 31st, 2024, in Naivasha.

Amidst the hustle and bustle of the Rally grounds, drawing crowds of fans, sports enthusiasts, and businesspeople alike, a significant amount of waste is inevitably generated.

Serving as a hotspot for tourism and boasting the status of a national park and reserve, the rally grounds hold a collective responsibility for cleanliness among all participants. As festivities unfold and excitement fills the air, the environmental impact of waste disposal becomes increasingly evident.

KCB being official Financial Partner for the Safari Rally Kenya for the World Rally Championship (WRC) Rally has a greater role to play in ensuring the cleanliness of the rally ground.

The Bank has therefore allocated funds to address key environmental challenges associated with the event, including waste management and reafforestation efforts.

Read also: Safari Rally 2024: Toyota team braces for a tough challenge

Environmental stewardship

Commenting on the initiative, KCB Group CEO, Mr. Paul Russo, stated, “As a responsible corporate citizen, KCB is committed to promoting environmental sustainability and making a positive impact in the communities where we operate. The World Rally Championship presents a unique opportunity for us to contribute towards leaving a lasting legacy of environmental stewardship.”

KCB’s proactive approach to waste management during the 2024 WRC involves implementing comprehensive measures in collaboration with WRC to minimise environmental impact and ensure the responsible disposal and recycling of waste generated throughout the event.

This includes the deployment of waste collection bins, recycling stations, and cleanup marshals across the event venue and surrounding areas, in collaboration with the WRC waste management team and local waste management contractor.

In addition to waste management initiatives, KCB has been involved in afforestation initiatives leading up to the rally in different regions in the county. The Bank has so far managed to plant 2,000 trees in collaboration with KCB-sponsored drivers – Nikhil Sachania, and his navigator Deep Patel, Karan Patel and his navigator Tauseef Khan and partner schools within a month before the rally.

The Bank targets to plant 320,000 trees this year in different countries in support of the government agenda of 15 billion trees by 2032.

The four-day event has attracted 20 local drivers who will be raising the Kenyan flag high under the Kenya National Rally Championship (KNRC) category while over 25 international drivers have confirmed participation in the WRC category.

KCB racing team drivers Karan Patel and Nikhil Sachania will both take on the Kenyan gravel touted as the most challenging in the WRC calendar.

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