Pierrine Consulting to open Kenya office
Nigerian consumer research company Pierrine Consulting is targeting Kenya with an expansion strategy at the Lagos based firm that does market research for in food and beverage, beauty manufacturing and financial services.
Market research companies are targeting sub-Saharan markets to develop expert insights through research on the African Heritage, in order to shape policy and business.
The company hopes to offer insights on critical issues of governance, integrated economic development and the evolution of a variety of sectors in Africa, including health, agriculture, financial systems, education, and off-grid light and energy.
Pierrine recently set up a Development Studies division to conduct impact assessments, behavioral studies, longitudinal studies, monitoring and evaluation programs, KAP (knowledge, attitude, and practice) studies, triangulation studies using a wide range of data sets and research methods, and political.
Pierrine Consulting CEO Seyi Adeoye, said the launch of its new Development Studies division in Lagos reinforces Pierrine’s commitment to providing clients with the insights and data-driven solutions they need to make informed decisions and achieve their development objectives.
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“Social and public policy work helps us understand each other and the issues that shape our world — so we can make purposeful choices to build a better future together. With the launch of our Development Studies division, we are excited to bring our expertise to support the growth and development of social and public policy work in Nigeria and the African continent at large,” Mr Adeoye said.
The firm says through their expertise in research and strategy will enable clients to better understand complex social, economic, and political dynamics that shape communities and impact development outcomes.
Rising inflation across the world means the cost of fast moving consumer goods are going up sharply losing consumer loyalty as buyers tend to make choices based on price.
This is pushing global brands into seeking more nuanced consumer patterns to better package and sell to the highly competitive market.
This is creating a huge market for consumer insights, trend analysis and targeted marketing backed by data and companies that understand local quirks.
