In BriefTechnology

‘Grow with Safaricom Business’ platform a partner for SMEs

Safaricom has launched the “Grow with Safaricom Business” engagement platform for Micro, Small, and Medium Enterprises (MSMEs), offering them an opportunity for knowledge-sharing and collaboration to scale their businesses.

The platform’s engagement forums will be held through a series of workshops and seminars throughout the year. Here, MSMEs will exchange ideas on leveraging digital technologies to enhance their market reach, streamline operations, and create a strong brand presence online. Experts will also provide guidance on navigating regulatory requirements for compliance and sustainable growth.

“As Safaricom, we recognize the vital role that MSMEs play in driving economic growth and prosperity in Kenya. Through the Grow with Safaricom Business series, we aim to empower MSMEs with the knowledge and skills to sustainably accelerate their growth and overcome challenges such as digitization, limited market access, regulatory barriers, brand building, and digital marketing skills,” said Cynthia Kropac, Chief Enterprise Business Officer, Safaricom.

The forum will not only offer educational sessions but also provide networking opportunities for MSMEs to connect with peers, industry experts, and potential partners.

“We aim to grow this series to offer MSMEs an opportunity to leverage our extensive network, experience, and commitment to innovation to thrive in this digital era,” added Ms. Kropac.

Safaricom offers various business solutions such as Business Voice, Data and SMS, Cloud Solutions, Cybersecurity Solutions, Internet for Business, Internet of Things (IoT), and M-PESA for Business.

The launch of the “Grow with Safaricom Business” platform underscores Safaricom’s commitment to supporting the growth and sustainability of MSMEs in Kenya’s dynamic business landscape.

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