Showfa intensifies fight for drivers in taxi trade
A new taxi-hailing company, Showfa has started operations in Nairobi, and looks set to poach drivers from rivals with more appealing terms of engagement. Showfa plans to give drivers real chances to save more with a one-off daily subscription, bucking from competitors who levy commissions per trip.
Dhruv Rajah, the startup’s Business Development Director, said feasibility studies signaled drivers yearning for an alternative arrangement to the perceptibly exorbitant commission regime, proclaiming how Showfa safeguards the interests of drivers and clients.
“We have done market research, and what the riders and drivers tell us is that they pay too much and excessive fees in commissions to foreign companies…we want to change that; we want a platform where they can save more.
“We feel that if you have a happy driver, a happy rider, the customers will flow because they know that they are giving and also empowering Kenyans for the services,” he said.
Trade Cabinet Secretary Moses Kuria graced the launch and rode a cab to his subsequent engagement to support cab services. “This morning, I had the pleasure of being the chief guest at the launch of “Showfa”- Kenya’s first non-commission-based hailing cab service,” said Mr Kuria.
Showfa is the latest cab service provider to enter the scene following the launch of Yego last November and joins a market that also includes Uber, Bolt, Little among others.
