KCB’s elite cards target high net-worth customers
Lender KCB has intensified its campaign to attract high net-worth customers with the launch of the World Elite Exclusive Credit Card. In partnership with payment services giant Mastercard, KCB announces that the new offering will provide customers with a range of market-exclusive benefits, privileges, and experiences.
The cards will be available in two categories: World Elite KES Credit, tailored for high-net-worth individuals who prefer transactions in Kenyan Shillings, and World Elite USD Credit, designed for those engaging in frequent international transactions in US Dollars.
Furthermore, the bank has introduced the World Debit card, which will offer exclusive benefits and privileges, ensuring personalized and tailored banking options.
KCB Bank Kenya Managing Director, Mrs. Annastacia Kimtai said: “This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone.”
The Exclusive World Elite card will offer a host of benefits, including reward earning rates, access to a 24/7 concierge team for travel arrangements and personalized recommendations. It will also offer comprehensive travel privileges such as airport lounge access, and preferential treatment at partner hotels and resorts worldwide.
Read also: Higher costs slow KCB’s six-month profit to Sh16 billion
World Elite Credit Card
Other benefits include exclusive benefits and access to prestigious golf clubs and tournaments globally, as well as personalized financial advice and assistance from a dedicated relationship manager, ensuring the highest level of service and support for cardholders.
Shehryar Ali, Senior Vice President and Country Manager for East Africa and the Indian Ocean Islands at Mastercard, stated, “This partnership showcases our shared commitment to innovation and providing unparalleled financial solutions to customers in the Kenyan market.”
The World Elite Credit Cards come with increased daily and per-transaction limits to enhance the user experience and prevent any inconveniences for clients.
Statistics indicate that Kenya’s cards and payments market volume reached $49.5 million last year and is projected to achieve a Compound Annual Growth Rate of over 17 percent by 2026.
