In Brief

Equity ranked fourth strongest banking brand globally

Regional banking giant Equity has been ranked fourth strongest banking brand globally on brand strength, scoring 92.4 points out of 100. In the ranking, Equity Group climbed an impressive 47 places in its brand value ranking to position 291 from last year’s 338 after recording a significant growth in brand value to USD531.7 million from USD338 million in 2022.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The World’s Top 500 most valuable and strongest banking brands are included in the annual Brand Finance Banking 500 ranking.

Speaking on the ranking, Equity Group CEO Dr James Mwangi said “Equity has once again been recognized as one of the strongest banking brands in the world by Brand Finance. We are excited that four of the top 10 banks are from the African continent and that in a span of 1 year the bank’s brand value has ascended by 37 percent and improved its ranking inching one step closer to position 1 globally.”

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