Canon’s youth skilling program enters Kilifi

Camera manufacturer Canon is extending its Miraisha Programme to Kilifi County in collaboration with The NRB Bus to empower and skill up the youth through comprehensive training in photography and videography. The plan aims to equip young individuals with essential skills and knowledge, enabling them to explore the art of visual storytelling, master camera techniques, and delve into the world of creative expression.

In a new series of workshops named “Hadithi Za Pwani” (Stories from the Coast), Canon is partnering with The NRB Bus, Baru Collective, GoBlue, Kilifi County, and Pwani University. These workshops will be held at Pwani University in Kilifi town and will focus on using visual storytelling to preserve cultural heritage.

This partnership, established in 2018, is designed to support the creation of skilled jobs in the digital media industries in Kenya and the wider East African region. The NRB Bus has been a vital hub for fostering creativity since its establishment in 2012, and the continuation of this partnership marks a significant step in empowering young professionals in the industry. In this series of workshops, students will collaborate in documenting Mwanzele Music, one of the most important Mijikenda traditional sounds.

Read also: Safaricom paves the way to a tech-driven future for Kenya’s youth

Power of digital media

“We believe in the transformative power of digital media and the impact it can have on the lives of young creatives,” said Amine Djouahra, B2C Business Unit Director, Canon Central and North Africa. “This partnership with the NRB Bus aligns perfectly with our mission to empower the next generation of digital media professionals in Kenya and beyond. Together, we aim to unlock the boundless potential of young talent and provide them with the tools and knowledge to succeed in this dynamic industry.”

“The NRB Bus has been a sanctuary for visual artists and musicians, and through this partnership with Canon Miraisha, we are excited to further our mission of nurturing creativity and empowering the digital media community in Kenya,” stated Vincenzo Cavallo, CEO, The NRB Bus.

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