Safaricom’s ‘Tuinuane’ brand initiative encourages Kenyans to uplift each other
Safaricom PLC is accelerating its corporate social responsibility programmes with a new customer-focused campaign that will come in different flavors.
Dubbed Tuinuane, the campaign will champion brotherhood, optimism, and confidence in realizing a brighter future for individuals and communities across Kenya by challenging Kenyans to uplift one another.
In the spirit of “Tuinuane”, the telco giant plans to empower communities, give students easy and simple access to learning materials, and unveil innovative products and services that give milions of customers value for money.
“Tuinuane is borrowed from the spirit of generosity that Kenyans are well known for. The Tuinuane spirit is about all of us having a renewed sense of inspiration to do what is right by uplifting others, especially during these trying times.
“For Safaricom, the Tuinuane spirit is our way of saying that we want to work with Kenyans to help them meet their dreams and aspirations,” said Peter Ndegwa, CEO, Safaricom PLC.
Under the campaign, Safaricom Foundation’s Ndoto Zetu initiative will drive Safaricom’s engagement with the communities in the 47 counties, providing financing to projects in education, health as well as economic empowerment.
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Since its inception in 2019, Ndoto Zetu has reached close to three million people and Safaricom Foundation projects to impact on roughly two million people with projects worth 100 million shillings in the fourth leg of the undertaking.
At the moment, applications are open and Kenyans wishing to fulfil their community dreams can lodge a written submission through the website https://www.safaricomfoundation.org/ndotozetu/ or visit any Safaricom Retail Shop and fill in an application form for a chance to turn their dreams into reality.
Under the education pillar, Safaricom has partnered with content providers to enable access to relevant and affordable content in a simple and easy manner.
These propositions include Shupavu 291, which can be delivered via SMS for just Kes4 per day, and the web-based Safaricom elimu, which can be accessed with 200mbs of data for Kes20.
Whatsmore, Safaricom has also introduced Tuinuane Bundles, which will see customers enjoy special offers on data, calls and SMS for just Kes20.
These offers include 1GB data valid for one-hour, unlimited calls valid for an hour or unlimited text messages valid for 24 hours. The offers will be available via mySafaricom app or by dialling *444*22#.
Safaricom has also encouraged Kenyans to utilise their Bonga Points to uplift themselves or lift others by using them to buy food or other essential items.
“In the coming weeks and months, we will announce more propositions and initiatives in line with our Tuinuane spirit. This includes the M-PESA Junior Account for young Kenyans between the age of 10 to 18 years as well as our mobile-based investment solution that will allow M-PESA users to invest and earn interest”, added Mr Ndegwa.
