M-PESA Super App feted at Mobile World Congress expo
Safaricom’s cash transfer platform M-PESA Super App has won the prestigious Global Mobile Award (GLOMO) at the ongoing Mobile World Congress in Barcelona, Spain.
The Super App was feted under the “Best Mobile Innovation for Connected Living” category edging out other innovations from across the world.
The M-PESA Super App was recognised for its innovative transformation of customers’ experience when using M-PESA and for the Mini-Apps feature that empowers any business to offer services through a digital shop on the app.
Launched in June last year, M-PESA Super App provides mini-apps functionality, enabling businesses to carry out a number of functions such as renewing licenses, managing and paying bills, interacting with suppliers, and much more.
Some of the first services available as Mini-Apps were Madaraka SGR ticketing, long-distance bus booking with BuuPass, event tickets on Mtickets, shopping gift vouchers on GiftPesa Vouchers, insurance services on eBima, and gas delivery from Pro-Gas.
At the moment, over five million customers are using the app.
The tech giant also won a second award alongside Huawei and Close The Gap for their DigiTruck project under the “Outstanding Mobile Contribution to the UN SDGs” category.
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DigiTruck is a smart truck powered by Safaricom’s 4G network and it delivers IT skills training to communities across the country, especially in remote areas.
“We have made the commitment to be a digital-first company by providing our customers with innovative solutions that empower them in a digital world. We are thrilled to have won 2 awards at the prestigious Global Mobile Awards for the M-PESA Super App and the BLAZE DigiTruck. This win is a remarkable recognition of our efforts in connecting our customers digitally,” said Peter Ndegwa, CEO, Safaricom.
The Global Mobile Awards recognizes and celebrates the most innovative and brilliant innovations in the mobile and digital industry.
This year’s awards sought to “celebrate the incredible wins the mobile and digital industry have had in redefining what it means to be connected.”
The awards are organised by GSMA, which represents the interests of mobile operators across the world, bringing together over 750 mobile operators and more than 400 other technology and digital firms that work with mobile operators.
