DStv’s new stay package is a signal in time for hotels’ recovery
After two years of disruptions caused by the novel coronavirus pandemic to all sectors in Kenya, the country’s hotel industry is steadily recovering its lost glory.
For the two years, the few hotels that remained open albeit operating at a fraction of the capacity with high operational costs due to the frequent cleaning, sanitization, and tough government regulations that slowed activity.
Quite a number are now reopening their doors after the stringent lock-downs and travel restrictions that saw a dip in tourist numbers, physical meetings, and guest occupancy.
As the world smarts from the crisis, the hotel industry is looking at various issues that will affect the foreseeable future of partners that hotels will take on in the long-term.
Faced with various challenges such as liquidity issues, professional staffing, debt, and financial restructuring, financial planning, the industry players have to navigate a tough balancing act in terms of customer experience, new entrants, customer service risks and cost management, a situation that will force some hotels to only operate at a fraction of their full capacity.
However, the industry at this point can lean on reliable service partners who will not only add value to their businesses, but also elevate their levels of customer experience to create stickability, memorability and brand desire.
Further, as customers realize that they have greater choice and more variety, the largest gain and fastest growth will be attained by hotels that offer wholesome customer experiences.
One sure way that hotels can deliver these from value added services is through entertainment both outdoor and in-room TV viewing experiences.
Without a doubt, the constant desire to stare at a screen is one thing that has become a habit that many people have adopted during the pandemic years making entertainment an important part of their daily lives.
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Entertainment providers such as DStv, therefore, took time to understand the needs of the hotel players and customers they serve, the time during which the company revamped their offering to hotels by launching the new DStv Business STAY package which is specifically designed for this segment.
The STAY package offers value and an unmatched guest viewing experience for memorable in-room stays at hotels, guest houses, multi-unit dwellings, and lodges.
The new STAY package offers maximum value to hotels of all sizes that would be looking for an array of affordable world-class entertainment that can give their establishments a competitive edge and make them the most preferred destination for their patrons.
Similarly, the DStv Stay Package offered enables businesses to choose between three available offers: DStv Stay Basic that provides access to 89 channels at Kes1,100 per month, DStv Stay Essential with 109 channels at Kes1,800 per month and DStv Stay Ultra with 150 local and international entertainment channels at a monthly charge of only Kes2,400.
Feedback from customers, who used the previous Hotel package, say the new simplified STAY package has now dropped the add-on channels and increased the content offering, simplifying the payment and installation process by introducing SAT>IP connections making installation in hotel establishments more cost-effective, scalable and allows for HD viewing.
The SAT>IP model benefits smaller commercial environments such as guest houses, small to medium size hotels, boutique hotels, and multi-unit dwellings due to the reduced setup costs.
Additionally, DStv Business STAY customers, who make payments equivalent to 11 months will immediately qualify the establishment for complimentary viewing on the 12th month.
As a valued partner to the hotel industry, DStv Business is committed to connecting the hotel industry to profits.
DStv remains true to its brand purpose of enriching lives through its unmatched world-class content offering.
Hotels that have chosen the DStv Business STAY package operate at their best and have recorded increased patronage from families, business travellers, sports lovers and even children, the firm says.
Hotels that seek to see increased footfall in their rooms, bars and increased commitments from business travelers can sign up to the DStv Business STAY package by calling +254711066550 or via the email address [email protected].
Customers also have an option of filling the contact form accessed at dstv.com/business/en-ke/.
