Britam eyes boda boda, mama mboga in medical and funeral covers
At just Sh30 a day, a boda boda rider will be able to buy internet bundles to use on ride-sharing applications while at the same time getting medical and funeral insurance cover.
Britam and Telkom Kenya have launched Life Bila Noma bundle for just Kes200 and Kes300 a month targeting boda boda, mama mbogas and small vendors with an attractive package.
The package offers insurance personal accident cover for up to Kes20,000 and a monthly last-expense payout of Kes20,000 as well as mobile data, airtime to call, and SMS to any network.
With Life Bila Noma, customers will get their medical expenses covered in case of an accident, and in an unfortunate loss of life, Britam will extend the funeral cover.
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The twin package also gives them much-needed internet and mobile phone airtime to call customers and book orders for delivery and logistics.
The two companies reckon the offer will come in handy to small businesses especially boda boda, the popular model of transport reliant on digital hailing applications that is also highly vulnerable to road accidents.
According to official records, 439 passengers died in motorcycle-related incidents last year, more than double the 217 fatalities in 2016.
Annual registrations for new motorcycles have also more than doubled in the last five years, with 252,601 new listings compared to 123, 539 in 2016.
