Housing Finance to cut jobs and merge roles to manage costs

About 36 employees are set to exit Housing Finance this year after the firm lost 76 more in 2017 as the lender seeks to contain expenses.

Related: Britam targeting to send home 100 employees through an early retirement package

The mortgage lender had 479 workers in 2016 which came down to 403 workers last year and is now planning a 9 percent reduction in staff.

The Chief Finance Officer will now have to handle strategy as the lender repositions itself to dive deeper into the digital banking space.

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The firm will now have a Chief Digital Officer who will drive revenue growth and customer acquisition targets through effective brand management, communication, and trade marketing interventions under the aegis of digital financial services.

This follows the recent move by Housing Finance Group to launch a digital financial services platform dubbed “HF Whizz” that is set to accelerate the growth of the bank’s digital banking strategy.

The Chief commercial officer will be tasked with the implementation of effective go-to-market strategies, sales, product development; and customer experience to drive business growth and market share for the full-service banking entity.


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