Jubilee taps into USIU-Africa alumni network in new expansion strategy
Jubilee Insurance has partnered with United States International University Africa (USIU-Africa) alumni association to tap into a new avenue of expanding growth with a potential of signing up 22,000 individuals worldwide. Kenya’s highly educated population is widely networked over social media and formal alumni associations, which are often plagued by welfare contributions, presenting fertile ground for recruiting insurance customers. With Kenya’s insurance penetration rate at just 2.3 percent, Jubilee Health Insurance is on a mission to make healthcare coverage accessible and affordable to more Kenyans. Jubilee has tapped into this new space offering ALUMNICARE, a healthcare coverage plan that is responsive to the set needs…
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