Banks, telcos fight for teenage customers before they turn 18
At the end of last year giant telco Safaricom launched M-PESA Go for 10- to 17-year-olds in a bid to capture an emerging teenage customers that remains largely untapped. This year, banks have revealed plans to step up issuing pre-paid cards to students, claiming it will help them stem theft while allowing them to make purchases in school canteens and supermarkets. The banks are betting on pre-paid cards for students to help deal with the historic cases of insecurities around pocket money given to students per term while at the same time shoring up their customer bases. KCB Bank’s Head of Digital Channels Strategy, Product…
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