NCBA enters deposit race with cash prize offers
NCBA Bank has kicked off a three-month deposit mobilization campaign named “Deposit & Delight,” offering cash rewards to savers. This initiative provides Kenyan customers with the opportunity to win up to Kes1 million for deposits as low as Kes5,000. The campaign underscores the bank’s commitment to expanding its retail banking business to support its key strategic priority of customer growth. Traditionally, banks offer prizes to encourage deposit mobilization, and as lenders grapple with the growing cost of fund deposit mobilization, more campaigns are likely to be launched. However, with the rise of digital banking, competition from unit trusts, and awareness of government interest rates, it…
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