Author: James Wambua

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The last of touch and feel readers

Just like dinosaurs such as myself are transitioning from physical newspapers to the digital world, the future of the traditional medium appears as uncertain as the old media. Early this year, the giant US online retailer Amazon ceased offering subscriptions to newspapers and magazines. The giant online retailer did not provide a reason for this sudden action, though it is evident that fewer and fewer individuals are subscribing to these services. Consequently, continuing to support subscribers for Amazon would have been a financially unwise decision. The sale of news subscriptions has historically proven challenging for many medium-sized organizations, including those here in Kenya. Therefore, the…

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