Toyota, Mercedes Benz ranked most admired auto brands
Auto brands Toyota and Mercedes Benz have once again solidified their positions as the most admired brands in Kenya’s automotive sector, underscoring their dominance in the hearts and minds of Kenyan consumers.
The rankings are based on a survey by Brand Africa conducted across various consumer demographics in the country. Toyota’s appeal in Kenya is attributed to its reputation for reliability, affordability, and durability. Some of key models include Toyota Hilux, Landcruiser 70-series and Toyota Land Cruiser Prado.
CFAO Mobility Kenya Managing Director, Arvinder Reel noted, “This recognition as the most admired automotive brand in Kenya, is a true reflection of our commitment to this market and in line with our brand vision, to be the preferred partner for mobility solutions through dynamic and motivated people in a sustainable environment.
Our customer centric approach keeps our business on the pulse of our customer needs, and our teams are committed to delivering an exceptional experience for every customers. As CFAO Mobility we are committed to a journey of growth and innovation delivering even more advanced and customer-focused solutions to Kenyan roads.”
Mercedes-Benz, known for its luxury vehicles and cutting-edge technology, continues to lead the premium segment of the market. The brand’s focus on innovation, safety, and comfort has made it the preferred choice for discerning customers who seek the best in automotive excellence.
Models such as the new E-300, E-200, and C180 represent a blend of timeless elegance and modern sophistication.
Mr. Arvinder added, “For Mercedes Benz, the recognition is a clear indication that our efforts are resonating with Kenyan consumers. We are committed to maintaining the high standard of excellence.”
The latest rankings underscore the importance of consumer trust and brand loyalty in the automotive industry. Both Toyota and Mercedes-Benz have consistently invested in understanding and meeting the needs of Kenyan consumers, resulting in strong brand loyalty and continued market leadership.
