Safaricom has launched its annual end-of-year holidays campaign dubbed ‘Sambaza Furaha’ seeking to reward and celebrate its customers across the country. The five-week initiative will see lucky customers get surprise gifts, helping to spread seasonal blessings and sharing as the telco turns 24. 

The campaign, which will take the form of a caravan tour, will see the telco's teams traverse five regions. Starting in the Rift Valley on Monday, November 18, they will continue to Mt. Kenya, Greater Western, Nairobi, and finally, the Coast region.

In a statement, Safaricom said ‘Sambaza Furaha’ will see customers get live goats (mbuzis), chickens, food hampers, airtime, among others. Through this initiative, Safaricom will be expressing its gratitude for the support and trust of millions of Kenyans, embracing the true spirit of the season by giving back to those who have been a part of its journey.

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“Safaricom has a longstanding commitment to making a positive impact in the communities it serves. Over the years, we have dedicated our resources to various community development initiatives, and this Christmas, we are bringing festive cheer to our customers and every Kenyan, and we shall also continue spreading the Christmas cheer to the underprivileged across the country," stated Safaricom CEO, Dr. Peter Ndegwa.

“Safaricom’s ‘Sambaza Furaha’ Christmas campaign doesn't stop here. We are known for our brilliant promotions, and this season is no exception. As part of our commitment to making the holidays special for everyone, we are rolling out a series of exciting promotions and discounts for both new and existing customers”, added Ndegwa.

The countrywide tour will see Safaricom engage in community activities, including S-Hook workshops for the youth, dealer engagements, business clinic activations, and free medical camps.

New franchise shops will also be launched in these regions, furthering Safaricom’s mission to make its services accessible at the community level.

The launch of the campaign was marked by a feeding program at Ndumberi Primary in Kiambu County, where Safaricom engaged the community by sharing meals and providing gifts, including live goats, chickens and other food items. This initiative reflects Safaricom’s commitment to bringing communities together and uplifting lives.

As Safaricom embarks on the ‘Sambaza Furaha’ campaign, it remains dedicated to the spirit of sharing joy, love, and togetherness during this festive season. The company looks forward to spreading festive cheer and celebrating the season with the people who have made its journey so meaningful for the past 24 years.