Telco Safaricom has shifted into high gear for the 2025 WRC Safari Rally, injecting a KES46.5 million sponsorship to fuel Kenya’s premier motorsport event, set to roar through Naivasha from March 20-23.

Beyond the cash boost, Safaricom is the official tech partner for the global showcase, ensuring seamless, high-speed connectivity with six Cell on Wheels (C.O.W.s) and optimized 5G coverage at key rally hotspots, including Kedong, Elementaita, Soysambu, Morendat, and Hell’s Gate.

The sponsorship also gears up the rally’s media coverage, funding two world-class media centers at the Service Park and Hell’s Gate, plus bulk data bundles for media houses, keeping journalists and global audiences plugged into the action.

"This marks the fifth year that Safaricom has shown big support for the WRC Safari Rally since its return to Kenya in 2020. While we initially supported young drivers under the FIA programme, this year we are stepping in as the technology partner to enable seamless and fast network connectivity, ensuring smooth and efficient global streaming of the event,” said Dr. Peter Ndegwa, Safaricom CEO.

“Beyond the track, we’re setting up a medical camp in the Naivasha town to provide essential health services. This is our way of ensuring that the local community also benefits from the WRC,” he added.

As part of the partnership, Safaricom will also install telematic gadgets and a Smart Vehicle Tracking System in the safety caravan vehicles, including ambulances to ensure safety management and response for spectators and rallying teams.

“Preparations are in top gear ahead of the 2025 WRC Safari Rally, which kicks off on Thursday. I want to thank Safaricom for their continued support over the past five years, ensuring we stay connected with a strong network during this iconic global event,” said Charles Gacheru, WRC Safari Rally CEO.

The entry list for the 2025 FIA World Rally Championship is out, with 47 entries confirmed for WRC Safari Rally.

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