Safaricom PLC has announced a KES10 million sponsorship for the Kenya Paralympics Team, to support them in the 2024 Paralympic Games in Paris. The sponsorship includes cash support and in-kind support, underscoring Safaricom’s unwavering commitment to empowering and supporting Kenyan athletes.

The in-kind support package comprises financial literacy and media training for the athletes, ensuring they are well-prepared on and off the field. Additionally, the in-kind sponsorship includes airtime for data and connectivity, and branded merchandise, ensuring that the athletes are well-connected and proudly represent Kenya in Paris.

Safaricom CEO Peter Ndegwa highlighted the company’s dedication to fostering sports excellence in Kenya, “We are thrilled to support the Kenya Paralympics Team as they embark on their journey to the Paris 2024 Paralympic Games. At Safaricom, we believe in the power of sports to inspire, unite, and transform communities. Our commitment to supporting sports in Kenya extends beyond just financial contributions; we aim to empower athletes with the skills and resources they need to excel both on and off the field.”

Safaricom has a long-standing history of supporting sports in Kenya, recognising the significant role it plays in national development and unity. Through various initiatives and sponsorships, Safaricom has continually invested in nurturing talent and providing platforms for athletes to showcase their abilities.

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In addition to financial support, Safaricom organised a comprehensive financial literacy and media training programme to empower athletes in with financial management skills, and effective media engagement skills. The session was designed to provide valuable insights and practical knowledge that will help individual athletes grow their icomes and build their personal brands.

“The journey of our Paralympics team is a testament to the resilience, dedication, and spirit of our athletes. They embody the true essence of sportsmanship and serve as an inspiration to all of us. Supporting our athletes extends beyond just their training and competition. We believe that equipping them with skills for financial management and media engagement is crucial for their overall success and well-being. We call upon all Kenyans to rally behind our Paralympians and support them as they represent our nation on the global stage,” added Mr Ndegwa.

“I want to extend my heartfelt thanks to Safaricom for organizing and facilitating this impactful event. They have been one of our key partners for years; their support extends not only to the Paralympics but also to other significant local and international races in the country, where they actively contribute to nurturing young talent,” said Bhaveet Chudasama (Vice President) Kenya National Paralympic Committee.