Soft drinks maker Coca-Cola is rolling out a new national promotion dubbed “Kachingching na Coke”, offering Kes163 million up for grabs. According to the firm, “Kachingching na Coke” is part of Coca-Cola’s continued promise to bring exciting campaigns and promotions to Kenyan consumers. The 13-week campaign, which will kick off on May 20th, 2024, will see participants win daily cash prizes ranging from Kes50 to Kes10,000.

To participate, customers will have to purchase any Coca-Cola beverage in a 200ml, 300ml, or 500ml returnable glass bottle, check under the crown for a unique code, and then SMS the code for free to 40111.

"At Coca-Cola, we have consistently strived to create magical experiences for our consumers," said Monique Katana, Coca-Cola Kenya Frontline Marketing Director. "From the FIFA World Cup Trophy Tour, Coke Studio™ or Christmas, we have brought joy and happiness closer to Kenyans through our brands. This year, again we are bringing the Coca-Cola magic by rewarding over 2 million Kenyans with a record-breaking Kes163 million in prizes,” she adds.

“For 138 years, Coca-Cola has lived by one purpose, to refresh the world and make a difference. In Kenya, we have shared this purpose with our consumers for over 75 years,” said Isabelle Kariuki-Rostom, Senior Marketing Director, Coca-Cola East, and Central Africa Franchise.

“This campaign is our way of showing that we are here to support and uplift the Kenyan people. Whether it is taking a refreshing break during a busy day or catching up with friends over a cold Coca-Cola, our beverages are moments of refreshment, connection, and with this campaign the joy of being a winner,” she noted.

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