Auto dealer CFAO Motors Kenya is rebranding its corporate identity and name to CFAO Mobility Kenya. According to the firm, the shift is part of a strategic endeavor to solidify the company’s brand positioning as a multi-brand mobility solutions provider.

CFAO Mobility Kenya, which is a subsidiary of the CFAO Group, seeks to streamline its operations to provide much-needed leverage for the firm to enhance its competitiveness as a mobility solutions provider while aligning with the Corporation for Africa & Overseas (CFAO Group) global branding standards.

“This new identity as CFAO Mobility Kenya allows us to roll out relevant mobility solutions across our customer segments while optimizing our operations across all our divisions to ensure we deliver value for our customers.  The adoption of CFAO Mobility Kenya identity is also a renewed commitment by our staff and operating partners towards delivering exceptional client experience,” said CFAO Mobility Kenya Managing Director, Mr. Arvinder Reel.

The firm, which has a network of 42 branches, dealerships, and authorized service centers across Kenya, noted that it will continue investing to expand its product portfolio across customer segments while advancing new-age sustainable mobility solutions including the sale of Hybrid Electric Vehicles, alongside Internal Combustion Engine (ICE) vehicles, while considering to soon introduce Electric Vehicles.

Mr. Reel said adopting a CFAO Mobility Kenya identity will fuel the firm’s growing market presence with complementary but diversified business lines, including pre-owned vehicle sales, independent quick-fix auto service outlets, and vehicle spares sales.

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CFAO Mobility Kenya brand portfolio

CFAO Mobility has a range of vehicle offerings in the local market from passenger, light, to medium commercial vehicles and trucks.

Some of its outstanding brands include Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes Benz passenger, trucks and buses, Hino, Hyundai light trucks, and Sinotruk (HOWO) as well as Winpart (value parts) and AUTOFAST quick service stations.

CFAO Mobility Kenya added that it will continue to invest heavily in capital and human capacity resources to develop its passenger vehicles portfolio with the introduction of Electric vehicles as well as expansion of its light and medium commercial trucks portfolio.

Last year, CFAO Mobility Kenya maintained a steady growth pace in the local automotive market. Data from the Kenya Motor Industry (KMI) shows that firm enjoys a 59 percent share in the general segment, excluding the trucks—medium and large buses category.

The mobility firm’s market share is powered by stable sales derived from its flagship Toyota brand, which contributed 53 percent. In the total market analysis, CFAO Mobility Kenya enjoyed a 32 percent market share, up from 28 percent registered in 2022, with total sales of 3639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes Benz, Hyundai, and Sinotruk portfolio.

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