Absa unveils fresh, modern experience for Kisumu customers
Kisumu Deputy Governor H.E Dr. Mathew Owili and Absa Bank Kenya Consumer Banking Director Moses Muthui lead other leaders from the bank in officially opening the newly revamped Absa Bank branch in Kisumu.
The push to win customer footfall into banking halls is picking up as lenders compete to bring services closer to individuals and businesses.
With competition in the financial services segment intensifying, Absa Bank Kenya has opened the doors to its newly refurbished branch in Kisumu City, marking a step forward in the Bank's ongoing strategy for network expansion and modernisation.
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According to Absa, this effort aims to meet the evolving needs of customers while enhancing its footprint across the country, now at 87 locations following the launch of Kawangware branch early this week.
Absa says its Kisumu branch will continue to provide essential services to both individual customers and small and medium-sized enterprises (SMEs), which are vital to the socio-economic development of the greater Western Kenya region.
The lakeside city branch was officially re-opened during a week-long customer engagement session attended by a section of Absa leadership team, covering areas such as Kisumu, Kisii, Mbale, Malaba, Webuye, and Kakamega.
This initiative underscores our commitment to fostering relationships with our customers and supporting regional growth.
Speaking during a customer engagement event at the revamped Kisumu branch, Absa Bank Kenya's Consumer Banking Director, Moses Muthui, highlighted Kisumu's strategic importance as a key economic driver in East Africa.
He noted that the city serves as a logistical hub, attracting business from neighbouring Uganda and Tanzania and supporting a vibrant micro and small business community.
"This new-look branch is part of our commitment to a customer-centric strategy, enabling us to deliver financial services at the most convenient locations for our clients, while seamlessly integrating our physical presence with mobile and internet banking options," Mr. Muthui said. “This reflects Absa’s dedication to supporting and empowering customers in their financial journeys.”
In line with its broader growth strategy, Absa Bank Kenya is focused on enhancing customer experience through the expansion of dynamic touchpoints and improvements in service efficiency. The newly designed Kisumu branch prioritises customer convenience, acting as a central location for personal and SME banking support, digital services, and financial advisory, all provided by a dedicated in-branch team.
