Jubilee Asset Management Limited (JAML), a fully-owned subsidiary of Jubilee Holdings, has crossed KES20 Billion in Assets Under Management (AUM) for its Retail Investment Funds business as investor confidence in the Funds’ performance continues. 

The Jubilee Retail Investment Funds comprise of: Jubilee Money Market Fund (KES), Jubilee Fixed Income Fund (KES) and Jubilee Money Market Fund (USD). 

This is a remarkable milestone that marks a 1,000-fold growth in just thirty four months since the company launched its Retail Investment Funds in December 2022, cementing its position among Kenya’s fastest-growing fund managers. 

This growth comes at a time when Kenya’s fund management industry is rebounding, with fund managers recording higher asset values and restored profitability across the sector. Jubilee Asset Management's growth now translates to an annualized growth rate of 167 percent in 2025. 

Easing inflation

The rebound was driven by easing inflation and a growing shift by investors from traditional savings products to regulated Collective Investment Schemes (CIS) that offer strong security and yield enhancement. 

In addition, Jubilee Asset Management manages in excess of KES191 Billion for Institutional Funds, which now brings the total Assets Under Management to KES 211 Billion, putting the company among the top fund managers in the region. 

Speaking on the milestone, Jubilee Asset Management Limited Chief Executive Officer, Mr. Dominic Kiarie, said: “This milestone is a testament to the steady rise in investor confidence and the growing appetite for professionally managed Investment Funds. It reflects a broader shift among Kenyans towards structured saving and investment solutions, driven by greater access, financial awareness, and improved digital experiences.”

The milestone is closely aligned with the strong half-year performance of the parent company, Jubilee Holdings Limited (JHL), which continued to demonstrate solid financial strength and operational momentum across its business entities. 

Jubilee Holdings posted a 22 per cent increase in profit after tax, rising from KES2.51 Billion in the first half of 2024 to KES3.06 Billion for the first six months of 2025. 

“Within this environment, Jubilee Asset Management’s growth reflects not only investor confidence but also the effectiveness of its strategy to simplify investing through digital access, transparent reporting, and prudent asset allocation that prioritizes long-term value over short-term speculation” said Mr. Kiarie. 

He said that, as Kenyan investor education continues to deepen and at a time when regulatory oversight continues to strengthen, Jubilee Asset Management’s disciplined governance and digital-first approach position the company at the forefront of a market that is maturing rapidly and attracting both retail and institutional participation. 

In hindsight, Kenya’s fund management industry now oversees more than KES300 Billion in Money Market Funds, signalling a growing appetite among retail investors for structured, professionally managed savings options.