Safaricom-backed Ziidi Money Market Fund has attracted over 450,000 opt-ins and in excess of KES2.85 billion in Assets Under Management since its opening to the public in December 2024.

In a statement announcing the telco's partnership with two fund managers; Standard Investment Bank and ALA Capital Limited, the entities said the wealth creation product leverages the convenience of M-PESA to give customers a simple, faster and smarter way to invest and grow wealth.

“Ziidi MMF is part of our continued efforts to diversify M-PESA beyond payments and deepen financial wellness. “Ziidi ni Ziidi" introduces the mindset that a little goes a long way, and any kind of growth is valuable. This empowers people to define prosperity on their own terms, and make wealth creation achievable to all,” said Dr. Peter Ndegwa, CEO Safaricom PLC.

Ziidi MMF is a unit trust enabling customers to earn interest by investing funds from their M-PESA wallet into the Ziidi account. The interest earned is accrued to the Ziidi wallet daily - allowing the investor’s money to grow and therefore generate more value.

The fund is regulated by the Capital Markets Authority (CMA) and managed by a pool of fund managers. The launch speaks to Safaricom's commitment to drive financial inclusion, making investments and wealth creation simple and accessible to everyone.

Customers can easily opt-in to Ziidi MMF on the M-PESA App or through USSD by dialling the short code *334*5#. Upon opt it, customers can immediately start investing.

Ziidi MMF offers customers visibility of the daily interest rate earned, making investing and growing money simple, transparent, and worry-free. While there is no maximum investment limit in Ziidi MMF, the daily M-PESA transaction limit of KES500,000 and the per-transaction limit of KES 250,000 will apply.

Recognising the importance of flexibility, Ziidi MMF offers customers free deposits to the Ziidi MMF account and withdrawals into their M-PESA wallets, giving users the freedom to manage their funds according to their financial needs.

With as little as KES100, customers can opt-in and begin their investment journey on Ziidi MMF.

“As we launch Ziidi MMF, we are making an invitation to every Kenyan, irrespective of their financial standing, to take the first step towards wealth creation. Together, let's embrace this responsibility and let Ziidi MMF be the catalyst for a future where every Kenyan has the means to wealth creation in their own way,” explained Dr. Ndegwa.

“We are excited to partner with Safaricom as a fund manager for Ziidi Money Market Fund. Our commitment to investors is that we will strive to offer them exceptional profits to help them achieve their financial goals. Based on our track record of providing above market-average returns, I am confident in our ability to deliver this promise,” said James Wangunyu, SIB’s Founder & Managing Director.

“By combining our institutional synergies with Safaricom, we hope to provide an attractive investment portfolio, which will, in turn, enhance financial inclusion among low- and mid-income earners in line with the government’s bottom-up economic transformation agenda,” he added.

"Ziidi MMF represents not just an opportunity for financial growth, but also a reflection of Safaricom’s commitment to innovation, responsible investing, and creating long-term value to its investors. This solution ensures that every Kenyan can achieve their financial goals while enjoying the flexibility of managing their investments directly through their mobile devices," said Sean Gichuru, ALA’s Chief Investment Officer.

"At ALA Capital, we believe that success is not just measured by financial returns, but by the positive impact we create in our community and the world around us. We are humbled and honoured to be a part of this historical journey that aims to provide a unique investment experience," Mr. Gichuru added.

Customers also have the option to lock funds to avoid unplanned withdrawals. In addition to the Ziidi Money Market Fund, Safaricom plans to innovate and build more solutions that cater to the varied needs of the customers all with the aim of ensuring financial health and security.

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