The International Olympic Committee (IOC) has unveiled a landmark global partnership with technology giant TCL, naming it the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category through 2032.

This collaboration will redefine fan and athlete experiences, integrating TCL’s cutting-edge digital displays at Olympic and Paralympic venues and providing state-of-the-art appliances in the Olympic Village. 

Beyond enhancing the Games’ physical spaces, TCL and the IOC will harness innovative marketing campaigns to bring the Olympic and Paralympic spirit to billions worldwide. As the IOC advances its Olympic AI Agenda, TCL will play a pivotal role in revolutionizing engagement—both on-site and at home—through technology-driven solutions.

TCL will also support the “Athlete Moments” initiative at the Olympic Games, which allows athletes to connect with loved ones around the world immediately after their competition. 

As a result of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organisations around the world, including every National Olympic Committee and their athletes, plus the Organising Committees for the Olympic Games and Youth Olympic Games until 2032.

At an announcement ceremony held in Beijing, China, in the iconic “Water Cube” (Beijing 2008) / “Ice Cube” (Beijing 2022) venue, IOC President Thomas Bach said: “The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the world, and is now taking its ambition to inspire greatness to new heights, as the Olympic Games are the greatest, most inspirational global sporting stage.”

Li Dongsheng, Founder and Chairman of TCL, said: “We are honoured to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always striven to ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership TCL's diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfil its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”

TCL has supported sports around the world for decades through multiple partnerships. At the Olympic and Paralympic, TCL will enable new visual and lifestyle experiences by providing a range of intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, door locks, audio systems, projectors and TCL RayNeo smart glasses.

Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology”, dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centres and 38 manufacturing bases around the world, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.

Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said: “TCL is a global leader in its industry and is one of the world’s fastest growing brands. The TOP Programme continues to offer the world’s leading brands and marketeers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Testament to this is today’s announcement, as we bring TCL to the family of TOP Partners.”