Safaricom has unveiled the Emerald Platform—a premium customer engagement platform offering personalized services, exclusive rewards, and elevated care. 

Designed for top-tier customers, the platform delivers unmatched benefits across Safaricom’s key offerings, including enhanced roaming, E-SIM technology, seamless payments, and postpaid plans. Members will also enjoy access to high-profile networking and lifestyle events, further enriching their experience.

This initiative reflects Safaricom’s commitment to customers, reinforcing its dedication to tailored experiences that foster deeper, more meaningful connections.

Speaking at the launch event, Dr. Peter Ndegwa, CBS, CEO of Safaricom, emphasized the company’s dedication to placing customers at the heart of its innovation journey.

"As we celebrate 25 years of transforming lives, we remain committed to leveraging technology to deliver innovative, customer-first solutions that empower individuals, businesses, and communities. Driven by customer needs, we innovate to create solutions that truly matter. The Emerald platform reflects this dedication. It is not just to offer services, but a gateway to personalized experiences, deeper connections, and new possibilities in an increasingly digital world."

In addition, dedicated customer service representatives will be available to ensure swift issue resolution and a seamless support experience, further enhancing the sense of exclusivity and personalization.

This launch follows the introduction of Safaricom Hook, another dynamic platform targeting the youth segment with personalized digital services, career opportunities, and financial empowerment tools. The success of Safaricom Hook has demonstrated the power of customer-centric innovation, and the Emerald platform builds on this momentum by offering a unique and tailored experience for a different segment of customers.

Eligible customers can join the platform via the Safaricom app, or by dialling upl *544#.