Safaricom doubles down on data offerings and cuts fees as competition intensifies
Through PATA MORE, customers and merchants will also get more value from M-PESA, including revised Pochi tariffs that expand free Pochi transactions to KES 200 and cap transaction fees at KES 50, adding convenience for every shilling spent.
Safaricom has stirried Western Kenya, rolling out PATA MORE campaign, an offering of subsidised data packages and suite of fees cuts on customer transaction charges.
The regional launch was held at Misori Beach in Usenge, Siaya County, bringing together customers, partners, and local stakeholders to celebrate the campaign's expansion.
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According to Safaricom, PATA MORE is designed to give customers and businesses greater value from the connectivity products and digital services they use every day. Built around the promise of more value, more convenience, and more freedom, the campaign introduces enhanced offers across data, M-PESA, devices, fibre, and business solutions.
Customers will now enjoy 250MB for KES 20, valid for 24 hours, up from 150MB; 1.5GB for KES 99, valid for 24 hours, up from 1GB; and 21.5GB on the KES 1,000 monthly data bundle, more than double the previous allocation of 10GB.
For M-PESA customers and merchants, PATA MORE enhances everyday payments through Pochi la Biashara. Under Pochi Kadogo, customers can now make Pochi transactions of up to KES 200 free of charge, up from KES 100.
For the next 90 days, transaction fees for amounts above KES 200 will be capped at KES 50. Customers will also enjoy faster and more convenient payments through Scan and Tap to Pay.
The campaign further strengthens support for small businesses by increasing the Lipa na M-PESA Buy Goods Kadogo threshold from KES 200 to KES 500, enabling merchants to retain more of their earnings as more customers embrace digital payments.
Customers looking to upgrade their devices will benefit from bundled value that includes data, voice services, and device insurance, making it easier to stay connected while protecting their smartphones. This includes the Neon Ultra 2, available from KES 55 per day with device insurance included.
Drivers and riders subscribed to Bundle Ya Dereva/Boda will enjoy packages that combine connectivity with work-enabling tools, including complimentary access to ride-hailing applications, Google Maps, and Tuunza Mapato insurance.
