The stakes for this year’s Magical Kenya Open Tournament have been raised even higher after CFAO Mobility Kenya and LOXEA announced the sponsorship of a hole-in-one prize, a brand-new BYD Atto 3, Electric Vehicle (EV) valued at KES8.2 million.

The tournament tees off tomorrow at the Muthaiga Golf Club and has attracted over 150 players from at least 30 countries for a world-class competition. 

As part of the DP World Tour event calendar, this year’s tournament will showcase top-tier talent from the global and local professional golf circuit.

Loxea Managing Director, Jennifer Kinyoe, stated: “We are proud to partner with the Magical Kenya Open, a tournament that has become a hallmark of excellence and inclusivity in the golfing world. Today, we are handing over a fully Electric vehicle that will be awarded as the hole-in-one prize."

She added, "This is not just any prize—it's a symbol of our commitment to a greener, cleaner future. The electric vehicle represents our belief in reducing our carbon footprint while providing cutting-edge mobility solutions that enhance your driving experience. It’s a perfect alignment with the values of excellence and precision that the game of golf itself embodies.

The BYD Atto 3 Model comes with an impressive 450km range on full charge and is designed to offer the perfect balance of efficiency, comfort and cutting edge technology making it a standout in the all-electric SUV segment. 

The Magical Kenya Open, first held in 1967, has grown to become one of Sub-Saharan Africa’s most prestigious sporting events. Since its inclusion in the elite European Tour in 2019, it has continued to attract global talent and solidify Kenya’s position as a premier golfing destination.

On his part, Kenya Open Sponsorship Director, Ronald Meru, stated: “We are delighted to welcome CFAO Mobility Kenya as a sponsor of the Magical Kenya Open. Their contribution not only elevates the tournament's prestige but also adds a thrilling incentive for our golfers. The chance to win the BYD Atto 3 will undoubtedly heighten the excitement at this year’s event, and we look forward to witnessing history in the making on Hole No. 13.”

With a grand prize of $2.5 million and world-class talent on display, the 2024 Magical Kenya Open promises to be an electrifying tournament, showcasing skill, precision, and the spirit of the game.