CFAO Mobility Kenya shifts gears with tyre firm TYDIA acquisition
Mr. Arvinder Reel (left), the Managing Director CFAO MOBILITY and Edgar Shiundu, Product and Market Technician during the launch of the auto dealer's tyre unit.
Auto dealer CFAO Mobility Kenya has just hit the accelerator, announcing an acquisition that is poised to reshape the East African tyre market.
By taking the wheel at Tyre Distribution Africa (TYDIA), CFAO has turbocharged its portfolio to become the official distributor of Michelin and BF Goodrich tyres across East Africa.
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CFAO Mobility Kenya said this acquisition underscores its commitment to enhancing its offerings in the automotive sector and delivering solutions to customers across the region.
"By integrating a tyre department into our robust mobility solution offering, we are enhancing our value proposition and cementing our position as a one stop shop for all mobility needs, for our customers,” said CFAO Mobility Kenya Managing Director, Arvinder Reel.
"Our extensive branch network enhances access to both our wholesale and retail customers across the country, meeting their tyre needs conveniently while delivering the quality and reliability.”
TYDIA, a key player in tyre distribution across East Africa with a product portfolio servicing passenger cars to commercial and construction vehicles.
With this acquisition, the auto firm is poised to strengthen its distribution network, ensuring even greater availability of Michelin and BF Goodrich tyres across the region.
The auto firm said its new tyre department will seek to tap into new customer segments, while leveraging on the expertise and product innovation from the respective OEMs, offering seamless service to customers and partners.
