Lender Absa Bank Kenya has awarded Dr. Vincent Masawi a KES1 million prize after he became the first winner in the bank's Change Your Story card campaign which aims to inspire consumers in the country to embrace digital channels and card payment systems.

The drive, which kicked off in mid-September and is set to end on 31st December 2024, is part of the bank's broader commitment to advancing financial inclusion and enhancing customer convenience. 

By encouraging the adoption of secure, seamless digital transactions, Absa is dedicated to creating a more accessible financial ecosystem that empowers individuals, supports economic growth, and elevates everyday banking experiences.

“This campaign extends beyond simply rewarding our customers; it’s an invitation for both customers and non-customers to engage with us meaningfully. We encourage everyone to connect with us, explore our offerings, and experience the value we are committed to delivering," explained Absa Bank Kenya Customer Network and Distribution Director Peter Mutua.

Dr. Vincent Masawi lauded the bank for supporting his dreams, stating "Absa Bank Kenya has been a worthy financial partner in my journey for the last 34 years and I have been able to grow my business and to educate my children.”

Masawi, a father of two boys noted that the KES1 million win was a big leap for his company which provides milking machines, milk cooling systems, dairy and livestock supplies as well as udder hygiene products. 

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Digital financial transactions

“The money is a huge lift, and I will have to put a fraction of it in the business. My last born, who is about to graduate from university, will also benefit from it and of course, God comes first, and so I will give 10 percent of that money to my rural church as a tithe,” added Dr. Masawi.

Absa Bank Kenya will unveil a grand winner monthly in the card campaign set to end in December 2024. The Bank customers and non-customer qualify for the campaign when they use the lender’s point of sale or digital platforms to pay at least KES1000 with their debit or credit card or create an Absa account or register for an Absa card, deposit at least KES10,000 into their savings or current account, or, complete five digital financial transactions per week, to be eligible for the draw.

Additionally, the campaign will award customers other rewards including fuel vouchers, fine dining and paid holiday trips to the Maasai Mara, Ol Pejeta, Amboseli National Park and Nairobi National Park.