Mobile titan Safaricom has announced an 8-week Lipa Na M-PESA promotion that will reward both buyers and sellers in 8 regions across the country.

Buyers and sellers will each receive 1 point for every KES 100 payment with customers standing to win one of 6 houses in weekly draws.

In the grand finale scheduled for March 5th, customers across the 8 regions will win one of 8 tractors complete with a plough and trailer. The telco will also reward 8 customers across the 8 regions every minute with a surprise cashback. Over 600,000 shoppers can expect rewards by the end of the promotion.

Merchants, on the other hand, will receive 25 percent of their daily till charges as a cashback in addition to standing a chance to win one of 8 Fuso F1 nine tonne trucks per region or one of 120 Tuktuks also to be awarded regionally.

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Since 2013 when it was launched, more than 140,000 businesses accept payments through Lipa Na M-PESA. The telco said this promotion is its latest move to deepen the uptake of cashless payments in the country.

Safaricom’s Chief customer officer Ms. Sylvia Mulinge says that it was a matter of delight for the telco to see that some merchants have gone completely cashless owing to the peace of mind that such a move brings.

“With this promotion, we are encouraging merchants and customers to use Lipa Na M-PESA to receive and make payments at kiosks, supermarkets, fuel stations, bars, restaurants, car washes, and various merchant tills and give them a chance to win big,”  she said.