Carrefour Kenya is slashing prices up to 50 percent on select products in November
Supermarket chain Carrefour has announced savings of up to 50 percent off on prices of select products through November across its stores countrywide.
Dubbed ‘Carrefour Friday’, the retail chain is offering discounts every day until November 30 on a wide variety of categories including electronics, cleaning, and household products, clothing, outdoor, and many more.
Carrefour Friday deals come at a time when Kenya is experiencing one of its highest inflation rates largely fueled by a sharp rise in food and fuel costs.
Franck Moreau, Regional Director — East Africa, Majid Al Futtaim, commented: “Affordability and value are important to us at Carrefour, and our generous November promotions allow our customers to shop with a little more comfort during these times of uncertainty. Every year, our customers enjoy unbeatable discounts on their favourite items and this year is no exception.”
According to the Kenya National Bureau of Statistics (KNBS), inflation rates increased for the eighth consecutive month from 5.56 percent in March to 9.6 percent in October 2022 with high prices recorded on basic household products such as food and non-alcoholic beverages. Other sectors experiencing inflation pressure include transport, housing and utilities.
Moreau added: “We hope that with reduced prices, we will be able to offer some relief to our customers as the country fights with inflation.”
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The number of Carrefour stores in Kenya increased to 18 with the opening of Kilimani and Valley Arcade branches in mid-2022, as the supermarket chain, owned and operated by Majid Al Futtaim in Kenya, seeks to increase its market share and penetration.
Currently, Nairobi is home to 14 Carrefour supermarkets and hypermarkets spread across the city in various malls.
Other stores are located in United Mall and Mega Plaza in Kisumu and City Mall and Center Point Mall in Nyali and Diani at the coast respectively.
In addition to in-store shopping, customers can access the November deals online via the Majid Al Futtaim Carrefour app. As part of Carrefour Friday deals, customers will also get to enjoy double benefits with the Layby payment plan that cuts prices into easy monthly installments.
Early this year, Carrefour partnered with Little Cab to boost online orders and sustainable home deliveries with electric motorbikes. Additionally, plans are underway to open one more supermarket by the end of the year in Nairobi CBD.