For 24 years, Safaricom has been at the centre of Kenya’s digital revolution, evolving from simply a calls' service provider into a tech powerhouse that is shaping the economy and transforming millions of lives. 

What started with simple voice calls in October 2000 has evolved into an ecosystem of mobile money, internet services, and artificial intelligence (AI), redefining how Kenyans connect, work, and do business. As the company marks this milestone, it reflects on a journey of relentless innovation that has propelled the nation into the digital future.

To celebrate this achievement, Safaricom is giving back to the customers who have fueled its growth. Under the theme “24 Years of Transforming Lives: Celebrating Through Service,” the company is rolling out an array of appreciation initiatives, including M-PESA surprises, exclusive merchandise giveaways, Mama Pack distributions, and travel delights. 

These special rewards highlight Safaricom’s commitment to enhancing customer experiences while reinforcing its role as a champion of digital inclusion and financial empowerment.

“As we mark 24 years of connecting Kenyans, I want to immensely thank our loyal customers for walking with us on this exciting journey. Because of you, we have grown from a telco to a cornerstone of innovation, empowerment and progress in Kenya. Your trust and unwavering support have inspired us every step of the way,” said Peter Ndegwa, CEO at Safaricom. 

Over the last two decades, the Nairobi Securities Exchange-listed company has grown exponentially, positioning itself as a pillar of innovation, empowerment, and progress in the country.

From its beginnings as a mobile network operator, the company has expanded its portfolio to include revolutionary services such as global payments platform M-PESA, and other digital solutions that have changed how Kenyans live, work, and do business.

The firm has also played a crucial role in enhancing network connectivity, evolving from its initial 2G services to the current 5G network, which offers unparalleled internet speeds and capabilities. 

This progression has enabled Kenya to embrace emerging technologies, positioning the country at the forefront of the global digital economy.

Beyond its business achievements, Safaricom has also made a significant impact on the lives of Kenyans through its sports assets and corporate social responsibility initiatives.

Under the Safaricom Foundation, the telco has invested billions of shillings in health, education, economic empowerment, and environmental conservation projects, all aimed at uplifting communities across Kenya. 

These initiatives reflect the company’s commitment to driving positive societal change and making a lasting impact on the lives of Kenyans.

In celebration of its 24th anniversary, Safaricom said it will also embark on a yearlong series of activities aimed at engaging its diverse stakeholders, including customers, investors, communities, partners, employees, and the media.

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