Absa Bank Kenya has been named Bank of the Year – Kenya at the 2025 Banker Awards, securing one of the most competitive honours on the continent.

The recognition highlights the bank’s disciplined execution of a segment-led, ecosystem-driven strategy, which has strengthened brand relevance across Private and Personal Banking, Business Banking, and Corporate & Investment Banking, enabling Absa to serve entire value chains with deeper insight and tailored solutions.

In the year under review, despite sector-wide pressure arising from the operating environment, Absa Bank Kenya delivered strong 2024 full-year results marked by improved profitability, disciplined cost management, and business diversification.

According to The Banker, Absa’s strategic repositioning during the review period transformed Absa from a product-centric model to a segmentation approach, significantly enhancing customer value, strengthened advisory capability, and deepened relationships across key segments.

“This award reinforces our transformation into a purpose-led, segment-driven financial institution. It recognises the depth of work we have done to organise around people, their needs, their financial realities, and the ecosystems that shape their decisions," said Absa Bank Kenya Managing Director and CEO, Abdi Mohamed.

Being named Bank of the Year in Kenya affirms that our strategy is bearing fruits and continues to advance our purpose of Empowering Africa’s tomorrow, together… one story at a time. Every customer who walks with us should feel seen, supported and assured that Your Story Matters.”

Absa’s strategy continues to strengthen customer-centricity, deepen advisory excellence, expand distribution across growth corridors, accelerate digital journeys, and build diversified, sustainable business. This momentum positions Absa Kenya as one of the most future-fit and customer-responsive banks in the market.

The Banker’s Bank of the Year Awards recognise financial institutions that combine operational strength with strategic clarity, innovation, and a commitment to customers and communities. The 2025 winners demonstrated resilience, service quality, and the ability to respond to evolving economic and social needs.