Absa Bank Kenya is running "Change Your Story" campaign, a new initiative that aims at encouraging consumers to use digital channels and cards to settle payments. The campaign, which will run until 31 December 2024, is part of the lender's goal to drive financial inclusion and enhance user experiences in the market.

According to Absa Bank Kenya Consumer Banking Director, Moses Muthui, “The “Change Your Story” campaign seeks to bridge the gap in digital banking among Kenyans, promoting a shift from cash-heavy transactions to secure, convenient, and user-friendly digital and card transactions.”

Consumers who will actively transact through these banking platforms will stand a chance to win rewards including grand prize draws. At the end of the campaign, three winners each walk away with KES1 million prize, the bank said in a statement.

Additionally, there will be weekly draws offering shopping, dining, or weekend getaway vouchers throughout the campaign. To participate in the draw, one will be required to open a new Absa account and get a debit card or get a new Absa credit card, for new customers.

According to Absa Bank, to earn entries the the draw, customers will have to spend a minimum of KES1000 on their debit or credit card at any point of sale or online.

Equally, one will participate in the draw upon depositing KES10,000 every week into either their current or savings account.

What's more, customers will also be participating in "Change your story" campaign by undertaking five transactions weekly on the Absa Kenya App, internet banking, or by dialing up *224#.

Read also: Absa opens UK market doors for women entrepreneurs

Win holidays

“This initiative is one of many steps we are taking to support our customers' stories by building a more inclusive financial ecosystem, where every transaction has the potential to transform lives," noted Muthui.

"Through this, we are rewarding those who engage with us while simultaneously raising awareness of the benefits of card usage for both customers and non-customers.”

As part of the campaign, customers will also win holidays to the Masai Mara, Ol Pejeta and Amboseli National Parks as well as trips to the Nairobi National Park and fine dining and fuel vouchers. The grand prize will be awarded monthly to three customers during the campaign.

All current and prospective customers can participate by signing up for an Absa Card, and other digital channels and using them for their day-to-day transactions.

The use of card payments has been rising, with data from the Central Bank of Kenya noting that there were about 4.4 million card transactions in Kenya as of February 2024. However, according to the 2024 KPMG Kenya Banking Industry Customer Experience Survey, only 44 percent of the 39 million customers served by banks in Kenya used a credit or debit card, indicating slow card uptake and usage.

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