This year's edition of Rhino Charge, an initiative that supports the environmental conservation efforts has received Kes15 million sponsorship from Safaricom.

“Once again, we are delighted to sponsor the Rhino Charge, an initiative dedicated to the conservation, restoration, and protection of our endangered ecosystems. At Safaricom, sustainability is a deeply ingrained value that guides our every step. We firmly believe that businesses can be a force for good, and our support for this iconic event underscores our dedication to environmental conservation and sustainable development. By partnering with Rhino Ark, we aim to protect Kenya's precious mountain forests and raise awareness about the critical role they play in our ecosystem,” said Mr. Peter Ndegwa, Safaricom CEO.

This year’s competition will take place on Madaraka Day, June 1st, in Kajiado County. The event has attracted a field of 58 cars, including last year’s winners, Team 48, led by Mark Glen, who will be hoping to defend their title.

“I immensely thank Safaricom for their continued support of the Rhino Charge event. Their generous donation is part of the strategic partnership with Rhino Ark, aiming at supporting critical ecosystems.

Read also: Rhino charge raises record Sh173 million for conservation

Rhino Charge is one of the most spectacular and extreme 4×4 events, bringing together Kenyans for the cause of conservation. Preparations are going well, and we are ready to host the event,” said Christian Lambrechts, Executive Director of Rhino Ark.

Last year, the event took place at the Nkoteyia Community Conservancy, raising Kes173 million. Car No. 44 (AK44), led by Mr. Khawaja, emerged as the top fundraiser at Kes60 million.

In addition to the Kes15 million sponsorship, Safaricom will also provide network connectivity at key areas of the event.

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