EABL and USIU toast to inclusion with first cohort of DigiBility graduates
From left, nominated senator Krystal Asige, USIU-Africa DVC-Student Life, Dr. Victor Boiyo and KBL MD, Mark Ocitti awards Brenda Mwenda Marete a completion certificate after successfully completing a digital marketing course at the USIU university. KBL introduced the DIGIBILITY program that focuses on empowering PWDs.
The East African Breweries PLC (EABL), in partnership with the United States International University-Africa (USIU), has celebrated the graduation of 25 students living with disabilities from the pioneering DigiBility program.
DigiBility represents a bold commitment to equity in the digital economy—equipping youth with disabilities with cutting-edge marketing skills to thrive in today’s tech-driven world.
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Launched in March 2025, the program is a first of its kind in the region, blending expert-led instruction with accessible, real-world learning. Backed by EABL’s KES6 million investment, the four-week course immersed participants in vital digital tools—from SEO and content creation to analytics and paid advertising—culminating in a capstone project designed to translate knowledge into action.
“DigiBility is more than a training program. It’s a clear demonstration of what’s possible when corporate leadership is grounded in purpose and partnership,” said Professor Mwenda Ntarangwi, Vice Chancellor of USIU-Africa. “We are proud to stand with these 25 graduates as they step into the digital economy; confident, capable, and ready to lead.”
Designed with full accessibility in mind, DigiBility incorporates inclusive features such as large-font documents, closed captions, verbal instructions, and minimal use of visual-only content. Instructors included top professionals in digital marketing, creative direction, and content strategy.
This milestone marks a key achievement under EABL’s sustainability agenda, specifically within its “Championing Inclusion and Diversity” pillar, a commitment to creating a future where no one is left behind.
The program also opens post-graduation pathways, with outstanding students gaining access to mentorship, internship opportunities, and networking support through EABL, USIU, and industry partners.
Speaking during the ceremony, Mark Ocitti, Managing Director, Kenya Breweries Limited (KBL), praised the graduates and reiterated EABL’s commitment to equity:
“We believe in the potential of every individual. Through DigiBility, we’re not just investing in skills: we’re investing in confidence, community, and change.”
DigiBility is part of EABL’s wider efforts under its Spirit of Progress sustainability strategy, which focuses on inclusion, positive drinking, and environmental stewardship across East Africa.
