Jubilee Life Insurance has launched JForce, an innovative digital platform set to transform insurance distribution by enabling intermediaries to efficiently onboard and serve customers end-to-end. 

The platform consolidates lead generation, instant policy issuance, and real-time commission tracking into one interface. 

Intermediaries can now produce life cover quotes, capture customer details, issue policies on the spot, track leads and follow-ups, and access commission statements all from a mobile phone or web portal.

According to the Association of Kenya Insurers’ 2023 Insurance Industry Market Report, life insurance penetration in Kenya stood at 1.3 percent of GDP, with sector premiums growing by 12 percent year-on-year. 

Growth is being fueled by younger, more digitally engaged consumers, particularly in urban centers, who are showing increased interest in term life products. 

However, distribution gaps remain, with over 80 percent of the working-age population still uninsured.

By digitizing core intermediary functions, JForce addresses three persistent challenges in the sector including slow policy issuance, limited product reach in remote markets, and lack of real-time performance visibility for agents.

Jubilee Life Insurance CEO Asman Mugambi emphasized the company’s commitment to expanding its market share by delivering superior customer experiences through technology. 

“As a leading life insurer in Kenya, we recognize that growth is driven not only by reaching more customers but also by serving them better. JForce will empower our intermediaries to deliver fast, transparent, and personalized service, which are key factors in building trust and loyalty. By improving customer experience, we aim to help customers get the protection they need while growing our market share and strengthening our position in the changing insurance industry,” said Mr. Mugambi. 

Jubilee Insurance Deputy Group CEO, Juan Cazcarra, reinforced the company’s commitment to digital transformation, emphasizing that it goes beyond implementing new systems. 

“Digital transformation is about empowering our people to work faster, think more strategically, and deliver an experience that keeps customers coming back. Our intermediaries are at the heart of our business, and we remain dedicated to continuously innovating and investing in tools like JForce to make their work easier, expand their reach, and amplify their impact,” said Mr. Cazcarra.

JForce is a fully paperless platform which is accessible via secure web portal or mobile app (Android & iOS). Through such innovations, Jubilee Life Insurance continues to lead the way in delivering smarter, more customer-focused insurance solutions.