Absa Bank Kenya has launched the inaugural Absa City Run – Eldoret Edition as part of its celebrations marking 100 years of partnership with customers and communities in the region. The launch positions Eldoret as the first city to host the Bank’s new City Run series, an initiative designed to bring communities together through wellness, active living, and shared experiences.

The Absa Eldoret City Run is scheduled for this weekend on 1 November 2026, and is designed as an inclusive community event bringing together families, fitness enthusiasts, running clubs, and residents of all ages to walk, jog, or run at their own pace. As the Home of Champions, Eldoret is a natural choice to launch the City Run series.

Speaking during the official launch of the upcoming event, Timothi Kosgey, Absa Bank Kenya Eldoret Regional Manager, said:

"For 100 years, Absa has been part of Eldoret's growth story, supporting generations of customers, businesses, and communities as they pursue their ambitions. This milestone is an opportunity to celebrate that shared journey while looking ahead to the future. The launch of the Absa Eldoret City Run reflects our commitment to creating experiences that bring communities together, promote wellness, and encourage people to be active while celebrating the unique spirit of Eldoret."

The Eldoret edition will feature 3KM, 5KM, and 10KM categories and is free and open to the public. While the event will welcome elite athletes in the 10KM category, their participation serves to celebrate Eldoret's global reputation as the home of champions and inspire the next generation of runners. The broader goal is to create an inclusive event that encourages community participation and active living.

"We invite every resident of Eldoret to be part of this historic event. Whether you are joining the 3KM Fun Run with your family, taking on the 5KM challenge, or participating in the 10KM route, this event is about coming together as a community, embracing healthy lifestyles, and creating memorable experiences. We look forward to seeing thousands of residents turn out and make the inaugural Absa Eldoret City Run a true celebration of community spirit," added Mr. Kosgey.

The event complements Absa's long-standing support for athletics in Kenya. Through flagship events such as the Absa Sirikwa Classic and the Absa Kip Keino Classic, the Bank has supported elite competition and talent development. The Absa City Run series extends this commitment by creating opportunities for everyday Kenyans to participate in recreational running and wellness-focused community events, a growing movement across the country.

In 2026 alone, Absa has invested KES 60 million into Kenya's athletics calendar, including KES 35 million towards Athletics Kenya competitions and events. The Bank's athletics portfolio also includes its partnership with marathon legend Eliud Kipchoge, reflecting its commitment to supporting sport from grassroots participation to world-class excellence.

The centenary celebrations will also include customer appreciation visits, community engagements, and the Absa @100 Golf Tournament on Saturday, 31 October, before culminating in the inaugural Absa Eldoret City Run on Sunday, 1 November 2026.

For registration details, members of the public can visit Absa Bank Kenya's Facebook and Instagram pages or visit the Absa Eldoret Branch for assistance and more information.