Absa Bank Kenya unveils fresh push to accelerate card usage
Absa Bank Kenya kicks off the Play Your Cards Right campaign, targeting to reward credit and debit card users.
Across Kenya, East Africa's crown jewel and largest economy, the shift to cashless payments has received a boost with Absa Bank Kenya unveiling a fresh push to speed up the usage of plastic money.
According to the lender, this initiative is part of a broad plan to enhance customer engagement through digital payments.
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The three-month campaign, dubbed “Play Your Cards Right,” is tailored to encourage both existing and new customers to embrace cashless transactions using the Absa Debit and Credit cards in their day-to-day purchases while standing a chance to win exciting prizes.
Absa Bank Kenya’s Head of Cards Payments, Linda Kimani, said the initiative is part of Absa’s broader strategy to entrench a cashless economy while giving back to loyal customers.
“The Play Your Cards Right campaign is designed as a customer rewards initiative encouraging Absa Debit and Credit card holders to embrace card usage while making daily transactions meaningful, fun and rewarding," said Ms. Kimani.
She added: "We built this campaign on the foundation that Absa Bank continues to innovate around our customers’ needs and lifestyles and that we remain a Bank that is customer-first, digitally led and attuned to the evolving needs of every customer."
Through the campaign, customers are encouraged to simply swipe, tap or shop online with their Absa cards to automatically enter into the draw for a chance to win a weekly cash prize of KES100,000 for three winners or KES1 million for one winner each month for the three months’ period.
“Over the years, Absa Bank has strengthened its digital payments through investment in secure, fast, convenient and digital-first card solutions. We would like to reinforce our belief that banking should not be complicated, but should be convenient, versatile, reliable, fun and secure, which are what cards offer,” added Ms. Kimani.
The campaign reflects the Bank’s financial inclusion agenda entrenched in Absa’s sustainability strategy that encourages customers to transact efficiently and conveniently while offering more security, convenience and trust.
