Telco Safaricom PLC has cemented its position as a powerhouse of innovation, trust, and purpose-driven leadership at the 2025 Annual Brand Africa Awards, where the firm clinched the coveted title of Africa’s Most Admired Brand for the second year running.

In a statement, Safaricom said it also walked away with four additional accolades at the award gala. The telco was named the Grand Prix Winner for its exceptional, purpose-led brand excellence — underscoring its commitment to building a more connected, equitable, and sustainable Africa.

“These awards are a true reflection of what Safaricom stands for, putting purpose at the heart of everything we do. From transforming lives through technology to championing sustainability and empowering communities, we are proud to be part of Africa’s journey toward shared prosperity. We dedicate this recognition to our customers, employees and partners who continue to inspire our mission every day and for the last 25 years,” said Dr. Peter Ndegwa, CEO, Safaricom PLC.

Since its founding in 2010, Brand Africa has served as a barometer for excellence, using research and consumer sentiment to spotlight companies driving a brand-led renaissance across the continent. 

The company’s recognition across multiple categories — from telecommunications to social impact and sustainability — reflects a strategic alignment of business goals with community empowerment. 

With awards for Most Admired African Brand Contributing to a Better Africa and Doing Good for Society and the Environment, Safaricom continues to prove that profitability and purpose can go hand in hand.

The 2025 Brand Africa Awards come as Safaricom celebrates its 25th anniversary. This milestone year underscores its unwavering commitment to innovation, customer obsession and building a more inclusive digital future for Africa.

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