Creative economy: Tech giants Safaricom, Google partner to promote YouTube shorts
Tech heavyweights Safaricom and Google have joined hands to promote and grow Short Video content, populary known as YouTube shorts, by offering low-cost bundles for its users.
The two-month campaign will see Safaricom customers get to view or create content through affordable 1GB data bundles for only Kes10.
“In this era of limitless information, we have access to platforms like YouTube Shorts, which allow us to frequently produce and consume content. I believe that this new data bundle offer will help in uplifting new talent by giving them more opportunities to showcase their skills and talents and get recognition at both local and international levels. This is in line with our objective of uplifting one another through our Tuinuane campaign,” said Peter Ndegwa, Safaricom CEO.
The campaign will run alongside a contest dubbed YouTube Shorts challenge under #Safaricomshortschallenge, where individuals who create and upload a unique YouTube Shorts Video in any category.
Some of the areas which content creators can focus on are: comedy, dance, how to, food and culture, lifestyle, fitness, farming, technology, arts and crafts among others.
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Safaricom said the participants stand a chance to win weekly cash prizes and a grand cash prize under #Safaricomshortschallenge.
The weekly cash prize awards will recognise 15 content creators who will take home between Kes5,000 and Kes120,000.
The grand cash prize awards will go to 10 content creators; while the best ranked content creator with the most likes and views will pocket Kes1.2 million prize at the end of the campaign. The second and third-ranked winners will get Kes800,000 and Kes600,000 respectively.
The new data offer comes a month after Safaricom unveiled a new brand campaign dubbed “Tuinuane” that aims to encourage Kenyans to uplift one another.
To purchase the daily Kes10 for 1GB data bundles for the YouTube shorts challenge, customers just need to dial *544*55#.